Author Name: admin Posted: 07/01/2018 09:34:00 AM
The popular Filipino snack brand “Jack & Jill” sprouted off from a company that started in 1954 owned by John Gokongwei, Jr. An industrious trader/importer when his father died before the war, he later realized that manufacturing, production and distribution could bring in better profit margins. So he established Universal Corn Products, a corn milling plant that produced glucose and cornstarch.
With eyes looking into years ahead, he started branding his own products just like Nestle and Procter & Gamble. As a result, Consolidated Food Corporation was established in 1961. The first successful local product was Blend 45 (it eventually became the best and largest selling coffee brand beating other coffee brands). This was just the start of it all. Nips chocolate came next and became popular with many Filipino children.
Thereafter, in 1963, Robina Farms was established focusing on poultry products. From then on, Gokongwei businesses started to integrate. The expansion of Robina Farms was inevitable in the late 70s as it went into hogs business.
Universal Robina Corporation was then established in 1966. That was the year when it launched the “Jack ‘n Jill” brand, producing the would be popular Filipino snacks such as Chiz Curls, Chippy, and Potato Chips. Over the years, Pretzels, Piattos, and Maxx followed. The rest is history. Universal Robina Corporation kept expanding over the years and has become a mega corporation that embraced and served the Filipino people.